Katherina Martín Abello is the Chief Digital Product & Innovation Officer in the Center of Innovation at the Trimbos Institute, The Netherlands Institute of Mental Health and Addiction. She is international (TEDx) speaker and project leader of several national and international innovative digital health projects, e.g. the development, evaluation and implementation of an WHO e-health alcohol portal and intervention for Belarus, Brazil, India and Mexico. She graduated in Modern Languages – Business Administration, specialization in Web Marketing (receiving an Honorable Mention) at the Metropolitan University, Venezuela. She started with a team of pioneer researchers and developers 16 years ago with the development of leading digital health programs in The Netherlands (alcohol, depression, mental fitness, suicide, anxiety, among others) and she has strong experience in user interface (UX), digital health innovation, webmarketing and persuasive technology. She is member of the Supervisory Board of the Patients Federation of The Netherlands.