Rick Davis, REWIND's General Manager for North America, discusses how brands are using VR to delight customers and expand the experience through mass press pick up. With case studies ranging from the launch of Jaguar's I-PACE concept car through to the epic spacewalk experience created with the BBC, this session shows how VR and AR can be used to create a major splash, despite low install bases.
GM, North America, REWIND Rick Davis has worked in gaming and tech for 12 years in both San Francisco and Los Angeles. Most recently he created and evangelised the Autodesk LIVE brand, a long-term vision, and suite of products that brings real-time environments and VR to the design world for the global software company. Rick […]