The Business Why’s of Virtual Reality and Where We Go From Here

In December, 2015, the Immersive Technology Alliance published what was then the most accurate sales model for virtual reality device sales through Meant to be Seen, Jon Peddie Research, Gamasutra, Display Daily, and more. Still holding up today, the model covered the first twelve months of VR sales and the potential moving forward for devices like the Oculus Rift, HTC Vive, Sony PlayStation VR, and mobile devices like the Samsung Gear VR and Google Daydream Viewer. Realization of the findings resulted in the market rethinking how its future will play out in a measurable fashion.

Schneider will highlight some of the leading challenges and myths that need to be quickly overcome for the sales model to work as planned. He will also discuss new initiatives the Immersive Technology Alliance and its affiliates are doing to fulfill its mission of building market viability.


Neil Schneider

Neil Schneider is the Executive Director of the Immersive Technology Alliance (the ITA), the leading trade organization focused on building market viability for technologies like virtual reality, augmented reality, mixed reality, and more. Schneider is also the Founder of Meant to be Seen (, the influential gaming community that was the launch point for products […]