VR at Viacom

David Liu and Rob Ruffler have been driving VR initiatives across the Viacom organization for over a year. In this talk, the two creative executives from Viacom NEXT along with award-winning VR developer Tyler Hurd, share top learnings and insights from the roles they played in shipping the Sundance and SXSW favorites “Chocolate” and “The Melody of Dust”. With useful tips meant specifically for developers, David, Rob and Tyler will outline how music, storytelling and interactivity come together to create an engaging VR experience.


David Liu

David Liu, Creative Director, Viacom NEXT As the Creative Director of Virtual Reality at Viacom NEXT, David steers the thought and vision for projects, bullish on the belief that VR will change lives in ways wonderful and strange. A champion for combinatorial creativity, he has designed and shipped AAA and indie games, directed television and […]


Rob Ruffler

Senior Director, Viacom NEXT. Fierce pinball competitor by night, by day Senior Director Rob Ruffler leads VR content and product development. Rob is strategically positioning Viacom NEXT to meet the entertainment needs of the next generation through building VR products, spotting emerging VR creators and building partnerships with key players in the space. Prior to […]


Tyler Hurd

A long time 3D Animator and Tech Artist from San Francisco, Tyler Hurd is currently creating fun animated VR things. After working 9 years at the award winning video game studio Double Fine Productions and a few years freelancing in the advertising world in NYC, Tyler combined his knowledge of game engines and pipelines with […]